Before Paula Deen's fallout, her sons Jamie and Bobby Deen often appeared on her various Food Network shows. They also made numerous public appearances with their mother. Briefly, Bobby and Jamie had their own show, "Road Toasted," where they sought out the best food from across the country. Since Paula's racial scandal ended her partnership with the Food Network, she's pivoted to self-hosted creative endeavors, including her website and YouTube channel (in addition to her restaurant empire).
Jamie and Bobby make frequent appearances on Paula's platforms, which include 500,000 subscribers on YouTube alone. Judging from the video's thumbnails, the brothers alternate with their mother to give cooking tutorials on a variety of soul food recipes. Bobby and Jamie also have a joint Instagram account which boasts 34,000 followers. Over the pandemic, Jamie and Bobby helped Paula convert The Lady and Sons, which had previously been a buffet-style restaurant, into a family-style establishment. "Buffets are a dying dog," shared Jamie to South Mag. "I'd been wanting to change to family style for a long time. We'd literally just never had the amount of time to close and redo everything."